In Praise of the Intelligent Client  VIDEO

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This video features a presentation by Helen Goodland on Procuring Innovation.


The World Economic Forum considers construction as the “#1 solution provider for Climate Change and Urbanization Crisis”. In response, the construction industry is about to embark to the most transformational shift since the invention of the passenger lift unleashed the potential for high-rise buildings. Today, new technologies and processes enabled by powerful virtual design tools have the potential to deliver sustainable projects fast and cheaper than ever before.

The force that will drive the construction industry into the 21st century will be the clients that truly appreciate quality and value for money and understand that a good building is an expression of values. However, many will argue that the procurement process is broken. Clients with the vision and courage to embrace new ideas are thin on the ground.

Referencing the BC Construction Association’s recently released study, ”Procuring Innovation”, this presentation lays out what it takes to be an intelligent client and issues a call to action to raise the profile of the role of the client, celebrate the leaders and lay out what it takes to foster a culture of creativity and innovation in the built environment.

Helen Goodland – Principal at Brantwood Consulting

As an architect, policymaker and business strategist, Helen helps public owners and private developers put in place the policies, metrics and business systems necessary to engage with and benefit from modern methods of construction. She also supports project teams with the market and/or technical research and advice necessary to achieve innovative and high performance solutions. Helen frequently assists governments and public agencies of all levels to research and develop regulatory tools and programs to improve energy efficiency, reduce waste and lower the overall environmental footprint of buildings.

Helen serves on the Canadian Construction Association’s CSR Taskforce and is chair of the United Nations Sustainable Building and Climate Initiative’s Materials Technical Advisory Committee. Helen is a chartered member of the Royal Institute of British Architects and has an MBA from the University of BC. She is one of the BC Sustainable Energy Association’s climate action heroes and has been nominated as a YWCA woman of distinction.